Is your insurance company struggling to gain traction in the fast-paced digital world? Are your churn rates too high and retention rates too low? Are you tired of sifting through all the digital jargon and just want to get some clarity on where to focus your online efforts? You’ve come to the right place.
As a group, insurance customers are extremely sceptical. When it comes to their insurer, they expect to be disappointed by default. That may be one of the key reasons they so frequently switch insurers. Luckily, insurers can turn this around.
Over the coming weeks, this series of blog posts will give you a solid understanding of what the customer journey is and how it can be used to attract, engage and delight new customers to keep them a part of your orbit over the long haul. You’ll learn how the customer journey not only can attract and keep customers, but also how it can also deliver efficiencies across your business that can reduce costs. And you’ll discover which digital tools and technologies can support you in your quest to map the customer journey to your customers’ needs.
Below are the section headlines that we will be delving deeper into over the next few weeks, so keep an eye out here on the website and also on our Linkedin page for the upcoming posts.
Part 1
The importance of self-service and time-to-market
Part 2
How boosting efficiency can improve the customer journey and cut costs
