The way customers interact with insurance companies and where they do it, is changing on an almost daily basis. Targeting specific market segments with bespoke offerings through multiple distribution channels, such as aggregators, partners, in-house sales, external sales teams etc. is fast becoming the new way of working – you need to meet your customers where they are.
At the same time, choice for consumers has never been greater and the route to market for companies who have only ever existed under this new way of living has never been clearer, especially compared to companies with more traditional sales and service channels.
So, how do you stand out from the crowd to best serve your customers at any time, and especially now, when most daily routines and normalities have changed beyond recognition? By product differentiation and by offering something with a greater value, or a real difference, to your competitors.
And with Tia Sales Product Designer, we enable you to do just that.
Tia Sales Product Designer makes it faster and easier to create targeted products and distribute them through multiple customer channels, helping you get ahead – and stay ahead – of the competition.
The Tia Sales Product Designer empowers your sales and marketing team to create their own targeted products independent of IT, back office, or the product organisation. A product that traditionally takes three months to hit the market can now be defined, tested, and released on a daily basis. This drives product diversification, more strategic product-design thinking in the business, and lets product architects strictly define products with parameters that sales and marketing can easily move around in. And, of course, it gets the products today’s consumers are looking for in their hands much faster.
With Tia Sales Product Designer, you get:
For more information or to discuss this solution, please get in touch with your Tia representative.