TIA wins in Computerworld’s Top 100

Virum, Denmark – Every year, Computerworld Denmark chooses the best IT companies in the country. This year, TIA Technology has gained the honor of 1st place in sub category of business software solutions.

"We plan to grow further and become a truly international player. That is why we have gotten new owners on board. They have the capital necessary to support our ambitions. This means that we can move more quickly into the markets that we want to grow in and at the same time we can consolidate our position as the leading insurance software solution in the Nordic market."
Liselotte Munk, CEO, TIA Technology

Besides the financial achievements that TIA has had in growth and profitability, the jury was impressed with TIA's success in using "solutions selling" as opposed to the IT industry's more traditional focus on selling software.

Liselotte Munk, CEO of TIA Technology, was interviewed and had a lot to say about TIA's ability to understand their customers. "Our solutions are a core system in our customers' business so there must be a clear benefit and business case for the customer. We must be able to clearly and ardently engage with an insurer and be prepared to discuss its core business strategy. We deliver to our customers the ability to get ahead, not just a piece of software."

Expertise selling

To succeed in solutions selling, it takes a broader definition of a sales team than normal. As well as traditional technical consultants and sales professionals, there also needs to be space for management consultants with expertise in the insurance industry. TIA takes solution selling to heart and understands the need for in depth knowledge into all aspects of a customer's business.

"A typical sales process will include 8-10 TIA employees all of which brings their specific variety of expertise to the table," says Liselotte Munk. "Each of the employees involved is critical to make the sale. It could not be done without a team effort."

Plans for continued growth

TIA Technology was recently acquired by EQT, a Nordics-based private equity group. Partnering with EQT will allow TIA to further accelerate growth and innovation as well as expand its footprint across Europe. Focus will also be on establishing a stronger local presence in key markets such as Germany and UK.

"We plan to grow further and become a truly international player. That is why we have gotten new owners on board. They have the capital necessary to support our ambitions. This means that we can move more quickly into the markets that we want to grow in and at the same time we can consolidate our position as the leading insurance software solution in the Nordic market," says Liselotte Munk.

The full list of the top 100 is not published yet, but TIA is expecting a good result there as well.

About TIA Technology

TIA Technology offers the industry's most flexible and comprehensive integrated suite of core insurance applications for property/casualty and composite insurers. A proven solution with more than 60 customers and 100.000 daily users in 40 countries, TIA helps insurers across the globe to get closer to customers through operational excellence, superior sales and service and exceptional product leadership.

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